O2: Wear the Rose


O2 WEAR THE ROSE

ABOUT

O2 : Wear The Rose is the world’s first POV live action sports experience in VR. Director Gevorg Karensky developed the project in partnership with M&C Saatchi London. The film puts you in the shoes of an underdog rugby player training with the England Six Nations rugby team commanded by coach Mike Catt. The film gives viewers the ability to look in any direction, creating an engrossing 360° experience. The name & statistics of each player on the field is projected beside them, giving the piece a hint of mixed reality.
Category: Sports


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“We’ve seen a few videos ported over to the platform, but this was by far the best quality, and most troublingly immersive.”   

JAMES TREW, ENGADGET


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“You flinch when you’re tackled and twitch when it’s your turn to drive. You can’t help it, it just feels that real.”

RHIANNON WILLIAMS, TELEGRAPH



CREDITS

Agency
M&C Saatchi London


Client
O2


Creative
Haran Ramachandran, Nick Palmer Brown, Gevorg Karensky


Production
Unit9

Director
Gevorg Karensky


Producer
Eliott Tagg


Filming
David Crone


Post Service
Yellowbird

Technician
Rik Bower


Post Producer
Pietro Matteucci


Editor
Alex Burt


Sound Design
Box of Toys

Sound Design
Ben Laver, Chris Didlick


Voice Over
Sean Bean


VR Post Production
Bipolar Id


VR Colour Grade
Bipolar Id