Nissan Juke: Chase the Thrill


NISSAN JUKE CHASE THE THRILL

CREATING A COMPUTER GENERATED WORLD

“Chase the Thrill”, is a real time interactive virtual reality experience. The player becomes a robot, racing through an iridescent cityscape at night against a Nissan Juke. The entire experience was built within the Unity game engine, and utilized custom hardware.


“Like everything we do at Nissan, Chase the Thrill has technological innovation at its heart. It’s also a completely new way to get a feel for the Juke: you don’t drive it, you chase it!”

THOMAS RODIER, NISSAN EUROPE'S HEAD OF EVENTS


Nissan “Chase the Thrill” premiered as a promotional piece for the Nissan Juke at the Paris Motor Show. The activation drew in 6,000 unique visitors, who helped make Nissan the center of the motor show on social media platforms.

The entire experience is computer generated. Bipolar Id orchestrated the concept design, design and built of the computer generated world, and animation of the entire experience. The bond between different multidisciplinary teams helped bring “Chase the Thrill” to life.


CREDITS

Agency
Digitas LBI

Client
Nissan

Creative Director
Jean-Baptiste Burdin, Gevorg Karensky

Concept Art & Design
Gadget Bot

Art Director
Robert Simons

Art Director
Peggy Chung

Director
Gevorg Karensky

Production
Unit9

Post Production
Bipoar Id

Producer
Richard Rowe

Project Manager
Josselin Milon, Tomasz Skalski

Animation
Riccardo Giuggioli

Art Director
Hasmik Mkrchyan

Art Director
Artashes Stamboltsyan

3D Artist
David Andreasyan, Shavo Kandalyan

Storyboards
Henry Christian-Slane

Modeling
Sophie Langohr, Karol Goreczny

3D Optimization
Kate Lynham

UI
Melanie Hubert

Motion Design
Jakub Wesolowski, Maxime Bigot

Marketing Creative
Geraint Smith

Support Frames
Ken White, Simon Taylor, Artem

WizDish
Julian Williams, Charles King

Unity Developer
Adam Lesniak, Andrew Oaten, Lukasz Karasowski

Sound Design
Box Of Toys