NISSAN JUKE CHASE THE THRILL
CREATING A COMPUTER GENERATED WORLD
“Chase the Thrill”, is a real time interactive virtual reality experience. The player becomes a robot, racing through an iridescent cityscape at night against a Nissan Juke. The entire experience was built within the Unity game engine, and utilized custom hardware.
“Like everything we do at Nissan, Chase the Thrill has technological innovation at its heart. It’s also a completely new way to get a feel for the Juke: you don’t drive it, you chase it!”
THOMAS RODIER, NISSAN EUROPE'S HEAD OF EVENTS
Nissan “Chase the Thrill” premiered as a promotional piece for the Nissan Juke at the Paris Motor Show. The activation drew in 6,000 unique visitors, who helped make Nissan the center of the motor show on social media platforms.
The entire experience is computer generated. Bipolar Id orchestrated the concept design, design and built of the computer generated world, and animation of the entire experience. The bond between different multidisciplinary teams helped bring “Chase the Thrill” to life.
Jean-Baptiste Burdin, Gevorg Karensky
Concept Art & Design
Josselin Milon, Tomasz Skalski
David Andreasyan, Shavo Kandalyan
Sophie Langohr, Karol Goreczny
Jakub Wesolowski, Maxime Bigot
Ken White, Simon Taylor, Artem
Julian Williams, Charles King
Adam Lesniak, Andrew Oaten, Lukasz Karasowski
Box Of Toys